OUR APPROACH
DEMAND GENERATION
Our approach to driving social and behavioural change communication is underpinned by a structured technical framework that encompasses the comprehensive understanding of functional and emotional needs, key drivers, and the rigorous assessment of barriers to entry and opportunities to bridge institutional gaps. We use a meticulously planned and executed process, utilising data-driven insights and a deep understanding of human behaviour to effect lasting social and behavioural change. We strive to empower individuals to make informed choices and to become natural advocates for our organisation as we support their health and wellness journeys.
We take great care in providing relatable content that generates interest and awareness, encouraging clients to engage in conversations to learn more about the services we offer and help them determine the right ones for them. Leveraging cultural and social trends we provide edu-taining content which appeals to youth to drive demand.
MULTI CHANNEL AND MULTI PLATFORM ENGAGEMENT APPROACH
Meeting people where they are with relatable edu-taining content in various forms through respected channels.
YOUTH-FOCUSED SERVICE DELIVERY
At Shout-It-Now, we believe young people deserve safe, judgment-free access to health information and services. Our youth-focused approach meets young people where they are—literally and emotionally—through mobile clinics, peer educators, and friendly staff who understand their world. We offer free, confidential services including HIV testing, PrEP, SRHR support, and counselling, tailored to the realities of youth today. Our goal is to empower every young person with the tools, knowledge, and support they need to take control of their health and future—with respect, dignity, and a whole lot of heart.
SBCC FOR ADVOCACY
Understanding Needs: We deeply analyse clients’ functional and emotional needs through data collection and feedback, aiming to uncover their motivations.
Identifying Drivers: We pinpoint cultural, societal, economic, and psychological factors shaping client behaviour.
Assessing Barriers: We meticulously evaluate obstacles, including logistical, financial, informational, and institutional hurdles.
Exploring Opportunities: We seek partnerships, tech solutions, and innovations to enhance access and address institutional gaps.
Aligning Services: We tailor services to match identified needs, amplifying their value.
Fostering Advocacy: Our approach contributes to long-term change by not only raising immediate awareness but also creating lasting shifts in behaviour and attitudes that ultimately drives peer to peer advocacy.
COMMUNITY ENGAGEMENT
We apply an ecological framework to effectively serve youth, as we recognize that youth are heavily influenced by their surroundings, thus we need to understand, engage and support the people and community around those youth if we want to create real change. Shout identifies key stakeholders and designs targeted outreach activities to engage with each stakeholder group. These include community leaders, parents, schools, community-based organizations and South African Government departments, particularly the Departments of Health, Basic Education and Social Development. Through this broader engagement, we are not only able to gain insight into how these stakeholders perceive youth and their needs, but we’re also able to facilitate conversations that break down barriers, destigmatize sexual health for youth and promote active dialogue with youth.
CONNECT HUB
Our Connect Hub is a specialized call centre designed to drive sustained client engagement by using targeted approaches and various youth-relevant communication methods, including WhatsApp, SMS, phone calls and social media, to ensure we’re always within reach for our clients.
Using a custom-built electronic client support system, SNowI 2, the Connect Hub provides follow-up appointment management to increase PrEP and contraception adherence rates, as well as creates demand for service layering among existing clients and optimizes linkage to care for clients who test positive for HIV.
CHOMI - GBV CHAT BOT
Chomi is a WhatsApp-based multilingual GBV chatbot, which is accessible in four languages, including English, isiZulu, SeTswana and isiXhosa. Chomi is designed to address fundamental barriers that survivors face including fear, a perceived lack of options and misplaced guilt, blame and shame. Chomi empowers people with information, access and options, anonymously and without judgement, thus increasing the likelihood that a person will seek health and support services when s/he is ready. If an individual chooses to connect to support services, s/he will either be directed to Shout social workers or national 24/7 hotlines.
The chat bot contains over 640 unique messages across nine different content streams, for each language.
The nine content streams are:
-Emergency assistance
-GBV information and FAQs
-Reporting violence
-What to do if I have been raped?
-Counselling support
-Legal assistance
-Safety planning
-Women’s shelters
-Connect to support services
Chomi can be reached any time on +27 82 229 6251.
Launched in August of 2022, 1,487 people have accessed Chomi in its first year. Of those individuals, 567 people, 38%, have requested to connect to support services.
EYAKHO MO’GHEL MEMBERSHIP GROUP
Shout’s unique membership group which encourages, rewards and celebrates healthy behaviour among adolescent girls and young women. Eyakho Mo’ghel is exclusive to females aged 15 – 24 who have attended one of the behavioural programs provided by our partners and who receive at least one of the Shout biomedical services. Upon becoming a member, each AGYW has access to specific benefits.
Eyakho Mo’ghel is a past campaign/project that successfully supported demand generation but is no longer active.
YOUTH REPRESENTATION
“Nothing for us, without us.” Shout recognizes that if we are to truly be a client-centric organisation that serves youth, then youth need to be part of the solution. We are increasingly creating spaces and opportunities for youth to share their perspectives and to influence service provision at Shout. By ensuring youth representation, we can create more inclusive and effective strategies that address the unique challenges and aspirations of today’s youth.
EDUTAINMENT
We take great care in providing relatable content that generates interest and awareness, encouraging clients to engage in conversations to learn more about the services we offer and help them determine the right ones for them. Leveraging cultural and social trends we provide edu-taining content which appeals to youth to drive demand.
CUSTOM BUILT MOBILE CLINICS
Mobiles feature air conditioning, toilets, a kitchenette, a private waiting area where educational information is disseminated on TV screens, and are equipped with the necessary appliances to adhere to protocols for blood and medication management, as well as stock control.
COMMUNICATION STRATEGIC IMPERATIVES
Shout‑It‑Now’s communication strategy centres on youth empowerment through candid, relatable dialogue around sexual and reproductive health. They prioritise dignity and accessibility—using human‑centred design to shape vocabulary, tone, messaging, and client experience. Campaigns use culturally resonant language and aspirational framing to normalise conversations and drive demand, yielding significant increases in HIV testing and PrEP uptake. Their imperatives include leveraging media partnerships, fostering continuous youth engagement, and embedding behaviour‑change principles—ensuring each message is co‑created with, and speaks directly to, youth.
Read more about the other parts of our approach…
THE SERVICES WE OFFER
